ai visibility intelligence for b2b software

Your buyers ask AI before they ask you.

We audit whether the answer names you, map the sources behind it, and hand you the moves that change it.

AI answers wobble run to run. Every figure here is sampled repeatedly, verified against fetched pages, and read by an analyst before it is called a change.

  1. Answer one question — your website.
  2. We run a real buyer-query sample on you and two competitors.
  3. Your sample comes back within 1 business day.

From your first sampling cycle you will see your share of category answers, which sources drive them, and where you are absent.

No credit card. If there isn’t a meaningful gap, we’ll tell you — no upsell.

Or see a sample report first →

the shift

The shortlist is being written before you hear about it.

By the time a buyer contacts you, an assistant has already named a set of vendors.

A buyer asks the category question, gets three names, and picks from them. If you were not one of the three, that buyer never reaches your site, never fills in a form, and never shows up as a lost deal — because they were never a lead. It is the one loss your own analytics cannot show you.

The queries that matter most are the ones asked closest to a decision — comparing vendors, asking for alternatives, building a shortlist. Those are the answers worth being in.

These three figures are each from a named source you can open and check — we don’t publish a statistic we can’t link.

51%

of B2B software buyers now begin software research with an AI chatbot more often than with Google.

G2 · Survey of 1,076 B2B decision-makers, March 2026 · April 2026 (opens in a new tab)

92%

say AI has already shaped their vendor shortlist.

Semrush · Survey of 519 US B2B professionals · July 2026 (opens in a new tab)

70%

year-over-year growth in monthly visits across generative AI platforms — to 9.5 billion.

Similarweb · June 2025 – May 2026 · July 2026 (opens in a new tab)

In one audited category — the anonymized audit every demo figure on this page comes from — the client was mentioned in 13% of valid AI answers and cited in 0%, while the most-mentioned competitor appeared in 80%.

Demo data — anonymized real audit

The gap is not static while you decide. Assistants assemble answers from sources that have already proved citable, so a source cited today tends to be cited again — and whoever writes the category’s comparison and alternatives pages holds a place in that answer for as long as those pages stand. Waiting doesn’t pause any of this; it just runs more cycles of it.

work it out in your own numbers ↓

what one cycle produces

One cycle of a real audit: 4 high-intent buyer queries the client was entirely absent from, and a 30-day plan of 5 actions delivered ready to ship.

Demo data — anonymized real audit

exhibits

The report is what you buy. Here are its pages.

It never arrives alone. A weekly pulse reads what moved, and dashboard access holds the figures underneath — but the monthly full report is the judgment. Six of 21 sections, shown as five pages.

Demo data — anonymized real audit

  1. 1Executive Summary
The other 20 sections of the report
  1. 2Methodology
  2. 3AI Visibility Scoreshown · page 03
  3. 4Provider Health
  4. 5Client Mention Share
  5. 5aCompetitor Visibilityshown · page 06
  6. 5bWhy Mention Share Can Mislead
  7. 6Top 10 Missing High-Intent Queriesshown · page 08
  8. 6aEvidence: What Buyers Actually See
  9. 7Opportunitiesshown · page 10
  10. 8Recommended 30-Day Action Plan
  11. Execution Pack Index
  12. Priority Backlog — beyond the 30 days
  13. Deliverables included with this report
  14. Recommended Next Step
  15. 9ICP-Aligned Visibility
  16. 10Provider-by-Provider Mentions
  17. 11Top Cited Domainsshown · page 18
  18. 11aWhere Each Top Domain Stands
  19. 12Source Type Breakdownshown · page 20
  20. 13Query Inventory
AI Visibility ReportVisibility scorepage 03 / 21
11AI Visibility Score (of 100)
13%Qualified mention share
22%High-intent visibility
0%Citation share

Across 54 valid AI answers (32 high-intent), the client is mentioned in 13% and cited in 0%. Qualified mention share excludes failed, off-topic, or irrelevant responses — it counts only mentions that would reach a buyer.

Demo data — anonymized real audit

your own arithmeticnothing typed here is sent or stored

Work it out in your own numbers

What comes out is the share of your own deal flow that sits behind answers you are not named in — your own figures restated, not a forecast.

Example value — replace it with yours

Example value — replace it with yours

The one number you cannot know from your own tools. Estimate it — or the free mini-audit measures it for your category. Get the free mini-audit.

In your own terms

—

Enter a share above to see this expressed in your own numbers.

This is an illustration, not a forecast. It is arithmetic on the numbers you typed. It is not a projection, not an amount MentionWise will recover, and it does not claim that appearing in an AI answer converts to revenue at any rate. What we measure is visibility.

Full method — and what this number is not →

between reports

Where the numbers live between reports.

The report is still the judgment. This is the data underneath it — and, on the Execution tier, where the plan gets carried out, action by action or automatically.

Execution runs with your approval on every action, or fully automated. The full controls →

The MentionWise client dashboard, Overview page. A visibility score of 11 out of 100 with a repeat-run range of 4 points; qualified mention share 13%, high-intent visibility 22%, citation share 0%; share of answer showing Greenhouse 80%, Lever 56% and the client 13%; and three 30-day plan actions each with approve and run controls.
Demo data — anonymized real audit · updated weekly, on your sampling cadence

Audited AI surfaces

ChatGPT Perplexity Claude Gemini + more surfaces over time

how it runs

Six steps, every week, and a loop that catches what changed.

  1. 01

    Your buyers ask these questions

    • Greenhouse ATS alternatives
    • Lever ATS alternatives
    • best ATS for seed-stage startups
    • best ATS for small teams

    Agreed with you, not guessed — the audit measures demand, not vanity terms

  2. 02

    You are absent from the answer

    13%of category answers 22%high-intent visibility

    A question asked by someone close to a decision: comparing vendors, asking for alternatives, or building a shortlist.

    Your share is measured across every tracked buyer query — the queries shown are ones you are missing from entirely

  3. 03

    The answer cites these sources

    • G2
    • TechnologyAdvice
    • US Chamber
    • People Managing People
    • Capterra
    • Lever blog

    Traced from the pages actually fetched

  4. 04

    You are not on them

    • 5independent
    • 1competitor-owned
    • 0owned by you

    Each type needs a different play — and one cannot be pitched at all

  5. 05

    These actions place you there

    • Pitch inclusion in the TechnologyAdvice category listicle
    • Improve G2 / Capterra profile presence and review velocity
    • Create a “Greenhouse alternatives” comparison page

    Prioritised and drafted for you. On the Execution tier we carry them out — except review-platform work, which is Custom and analyst-led.

  6. 06

    Re-measured next cycle

    Your data, refreshed every week when we sample.

    back to step 01

    And the next plan is corrected by what changed

Demo data — anonymized real audit

The loop is the point: each cycle re-measures what the last one changed, so the next plan is corrected by evidence rather than assumption.

where this sits

Three layers. Only one changes what the answer says.

the foundation

SEO tools

  • Rank tracking, crawl health, and backlink profiles
  • Keyword and search-demand data for pages you control
  • Built to improve visibility in the search index
  • Do not show whether an assistant names or cites you

Goal: be findable in a search index.

the new layer

Self-serve AI trackers

  • Continuous, self-serve mention monitoring — genuinely useful
  • Dashboards and trends across providers and competitors
  • On-demand access to the numbers whenever your team wants them
  • Your team interprets the movement and decides what to do next

Goal: show you a number that moved.

the implementation layer

MentionWise

  • Qualified mentions only — failed and off-topic answers excluded, not counted
  • Page-level claims traced to fetched sources and typed by ownership
  • Every cycle is read by a person who explains what changed
  • A 30-day plan drafted ready to ship — or, on the Execution tier, carried out for you

Goal: change what the answer says.

closing the gap

Finding the gap is half of it. Closing it is the other half.

The monthly full report tells you what to do. From there you have two ways to get it done, and you choose which — per action, or for the whole plan.

you sign off on every action

Human-approved

Each action waits for you. You see exactly what it will do before it does it, then approve it or skip it. Nothing runs that you have not seen, and every decision stays on the record.

the plan runs on your cadence

Automatic

On the Execution tier, hand the plan over and let the actions run themselves. You keep the same record of what ran and when, and you can drop back to approving each step whenever you want.

Either way, the plan itself still comes from the monthly full report. What is worth doing is decided by an analyst reading the evidence — the automation carries it out, it does not choose.

what the automation can and cannot do

Before you hand anything over.

Runs without you
The actions written into your 30-day plan, on the Execution tier. You choose the level: fully automatic, or every action held for your approval. That choice is switchable per action, at any time.
Who signs off
On human-approved mode, every action waits for your sign-off — nothing runs that you have not seen. On fully automatic, nothing is held back: that is what the setting means. If that is not what you want, use human-approved.
What it can reach
Execution integrates with your website and your email, so actions can actually ship — which means messages can go out in your name. It does not log into review platforms and does not contact your customers; that work is Custom only, and analyst-led.
Undo
Owned-content actions — pages published, changes made on your site — are reverted on request, and the previous version is kept. Email is different: once it has been delivered it cannot be recalled. If something goes out wrong, we send the correction ourselves.
If something misfires
You hear it from us, not from the recipient. Every run is logged, and we tell you within 24 hours when an action fails or goes out wrong. We fix it at our cost — the correction, the retraction, the re-do.

The log shows what ran, when, and under which setting.

methodology

Every raw answer passes six gates before it counts.

This is the part most tools skip. An unfiltered mention count is easy to produce and easy to mislead with.

Raw provider answers · Provider health check · Failed answers excluded · Qualified-mention filter · Citation dedup · Source relevance

in
Raw provider answersEvery response, exactly as returned
01
Provider health checkA degraded provider is recorded, not silently averaged in
02
Failed answers excludedA failed call is removed — never counted against you
03
Qualified-mention filterOff-topic and irrelevant appearances dropped
04
Citation dedupOne source cited five times is one source
05
Source relevancePage-level claims only from pages we actually fetched

Without this gate a recommendation can name a page you are already listed on — because the claim came from the answer, not from the page.

06
Human reviewAn analyst reads the cycle before it ships
out
54 valid answers in this sampleWhat the report is actually built from

Gate widths above are schematic — they show the sequence, not measured attrition. The only published figure is the final count of 54 valid answers in this sample. We won’t invent the rest.

the human layer

Every cycle is read by a person before it reaches you.

The pipeline measures. It does not decide what the measurement means.

The pipeline surfaces what moved; it can’t tell you whether the move matters. A four-point shift sits inside our measured run-to-run variance, and a person is the one who says that plainly instead of drawing a trend line through noise.

The same judgment applies to opportunities: the pipeline ranks a listicle by citation weight, but it takes someone reading the page to notice the client is already on it and the real opening is elsewhere.

And when a provider degrades mid-cycle, a person decides whether those answers count or are excluded — rather than quietly averaging them in.

verification discipline
Every cycle is read after provider health, failed-answer exclusion, qualified-mention filtering, citation dedup, and source relevance checks.
answering you
Within two to three business days.
AI Visibility ReportAnalyst review notecycle 6

score this cycle

11of 100

4 points Two runs of the same sample differ by up to this much.

A move inside the repeat-run range is reported as unchanged, not as a gain. Reported flat this cycle.

Demo data — anonymized real audit

scope

What Starter includes — and what it doesn’t.

The dashboard shows you what the numbers are. The weekly pulse tells you what moved and whether it matters. The monthly full report tells you what to do about it.

Included

  • Monthly full report
  • 30-day action plan, drafted as ready-to-ship artifacts
  • Weekly AI visibility pulse
  • Competitor visibility scorecard
  • Top missing buyer queries
  • Citation / source gap analysis
  • Top 10 source opportunities
  • Evidence pack with Loom walkthrough
  • Monthly Loom or strategy call

Also included

  • Full dashboard access — your data, refreshed every week when we sample

Not included at this tier

  • Full outreach execution
  • An ongoing content programme — the plan’s own artifacts are drafted for you, a content calendar is not
  • Managing review campaigns end-to-end
  • Reddit / community posting
  • Paid creator partnerships

Carrying the actions out is the Execution tier at $1,799. The campaign work around them — sequences, follow-up, owning the publisher relationship, a content calendar — is Custom. Starter keeps you focused on knowing where to act, with every action drafted and ready.

pricing

Know where to act. Or have it acted on.

Every tier measures the same way. What changes is how much of the plan you carry out yourself.

30-day money-back guarantee. Start with the free mini-audit — no credit card, and your sample comes back within 1 business day.

If there isn’t a meaningful gap, we’ll tell you — no upsell. And the one-time full audit below is a single engagement: no subscription, nothing to renew.

one-time · no subscription

One-time full audit

Full AI visibility audit, competitor gap analysis, and a 30-day action plan. The lowest-commitment way to find out whether there is a gap worth closing.

$750–$1,500

Start here
  • Full AI visibility audit
  • Competitor gap analysis
  • 30-day action plan
  • Dashboard access — a single audit has no second cycle to compare against
to start
Your company URL, your category, and two or three competitors.
free sample
Your sample comes back within 1 business day.

Ongoing monitoring and execution

starter

AI Visibility Starter

$1,199/month

A done-for-you service — every cycle read by a person, not software you are left to mine yourself.

  • 1 category
  • 3–5 competitors
  • 25–50 tracked buyer queries
  • Monthly full report
  • Weekly visibility pulse
  • Top source opportunities
  • 30-day action plan, drafted as ready-to-ship artifacts

Also included

  • Full dashboard access — your data, refreshed every week when we sample
  • Running the actions for you — this tier drafts them, you ship them
Request a mini-audit

Every action in the plan arrives written and ready to use. If you would rather it were carried out for you, that is the Execution tier.

Recommended

execution

AI Visibility Execution

$1,799/month

The plan does not just arrive — it gets done. You choose how much of it runs without you.

  • Everything in Starter
  • Autonomous execution of the 30-day plan
  • Or human-approved: every action waits for your sign-off
  • Integrations with your site and email so actions can actually ship

Also included

  • Full dashboard access — your data, refreshed every week when we sample
  • Execute the 30-day plan from the dashboard, or set it to run automatically
Request a mini-audit

You set the autonomy. Fully automatic, or every action held for your approval — switchable per action, at any time.

custom

Custom

From $2,500+

Everything in Execution, plus the campaign work around the actions — and a scope built to your category.

  • Everything in Execution
  • Multiple categories, competitor sets and regions
  • Integrations into your own stack — CMS, CRM, help desk, PR tooling
  • Analyst-led publisher and review-platform relationships
  • Review-platform work and customer review solicitation — Custom only, always analyst-led
  • Outreach sequences, content calendars and creator partnerships

Also included

  • Full dashboard access — your data, refreshed every week when we sample
  • Execute the 30-day plan from the dashboard, or set it to run automatically
Talk to us

answers

Questions, answered directly.

No. SEO measures whether you rank. We measure whether an assistant names you, cites you, or leaves you out of the answer entirely. The two are complementary, and the second is currently unmeasured at most companies.

What you buy from us is the monthly full report — the judgment about what changed materially and what to do next — plus a weekly pulse telling you what moved and whether it mattered. Dashboard access comes with every recurring plan, so the honest answer is not that we have one and they do not. The difference is what sits on top. The dashboard shows you what the numbers are. The weekly pulse tells you what moved and whether it matters. The monthly full report tells you what to do about it. And once the plan exists, the Execution tier can carry it out for you — action by action, or automatically. What a dashboard cannot do on its own is tell you whether a weekly move is real or just measurement spread; by our own variance work, that is the call that is hardest to make unaided.

No, and anyone who does is guessing. Visibility depends on sources we do not control. What we can do is show you exactly where you are absent, which sources are shaping that answer, and the moves most likely to change it — then measure whether they did.

You get a short visibility snapshot. If there is a meaningful gap we will show you what it would take to close it. If there is not, we will tell you that — there is no upsell attached.

The four audited surfaces are ChatGPT, Perplexity, Claude and Gemini, with more added over time. Provider health is checked every cycle and reported openly — if a provider failed during a run, you see that rather than a silently lower score.

Your company URL, your category, and two or three competitors. That is enough for the free mini-audit. For a full engagement we also want to know which segments matter most, so the query map reflects the deals you actually want.

A question asked by someone close to a decision: comparing vendors, asking for alternatives, or building a shortlist. “Greenhouse alternatives” and “best ATS for startups” are bottom-funnel. These are the answers worth being in.

Because assistants lean on them. Review platforms, comparison articles, listicles and community threads shape what gets recommended. Your own site is rarely the deciding input, which is why we map the sources rather than only auditing your pages.

Starter deliberately stops at knowing where to act — every action in the 30-day plan arrives drafted and ready, and you ship it. Execution ($1,799/month) carries those actions out for you, autonomously or holding each one for your approval, and integrates with your site and email so they can actually ship. The campaign work around the actions — outreach sequences, a content calendar, owning the publisher relationship, creator partnerships — is Custom.

free mini-audit

Find out whether AI recommends your competitors instead of you.

Share your company URL and how to reach you. We’ll run a real buyer-query sample and send back what we find within 1 business day.

  • A sample of real buyer queries run across AI assistants
  • Your mention share vs. two competitors
  • The top source gaps to close first

If there isn’t a meaningful gap, we’ll tell you — no upsell.

If the decision isn’t only yours to make, the mini-audit is the artifact to forward: a real sample on your own brand that can go in front of leadership — not a pitch deck.

Takes about 30 seconds · We’ll only use this to prepare your mini-audit · No spam.